Nick and Carrie Pesetsky
Entrepreneurs, operators, and advisors with hands-on experience building businesses inside the regulated cannabis industry.
They experienced legalization from the inside — as operators responsible for building real businesses.
As a husband-and-wife team raising a large family, Nick and Carrie have spent years navigating the realities of legalization from the inside — not as observers, but as participants responsible for building, operating, and sustaining real businesses.
Their work has spanned multiple areas of the cannabis sector, including retail dispensary operations, product development, branding, processing, compliance, and market strategy.
A framework born from repeated patterns across newly legalized markets.
Through experience they witnessed firsthand how newly legalized markets evolve: capital rushes in, businesses expand rapidly, competition intensifies, and eventually the market begins to consolidate.
These patterns were not unique to one company or one state. They repeated themselves across the industry.
That observation ultimately led them to develop what they call The Green Rush Cycle™, a framework that explains how newly legalized cannabis markets move through predictable phases of scarcity, expansion, saturation, compression, and consolidation.
Operators, writers, and advisors studying the next phase of legalization.
Their book, Inside the Green Rush, distills these lessons from real-world experience into a clear explanation of how legalization markets actually behave — and why disciplined operators are the ones who survive long-term.
Today Carrie and Nick continue to study and participate in the evolving cannabis industry while advising entrepreneurs, operators, and investors navigating newly regulated markets.
